# Grupo Tattersall serves customers across 7 business units with AI and sends every lead straight to Salesforce

> Grupo Tattersall, one of Chile's oldest and best-known conglomerates, has AI assistants on the websites of its business units. They provide 24/7 service, advise on vehicles, machinery, spare parts and leasing, and deliver every sales opportunity to its sales team in Salesforce.

- Success story: Grupo Tattersall
- Automotive, machinery and financial services · Chile
- URL: https://databot.cl/en/casos-de-exito/grupo-tattersall
- Case video: https://www.youtube.com/watch?v=YLTqolOIrNM

## Key figures

- **7** — Business units with their own assistant
- **24/7** — Real-time customer service
- **1 CRM** — Leads sent straight to Salesforce

## About Grupo Tattersall

Grupo Tattersall is one of Chile's oldest and most reputable companies, with businesses in agriculture, livestock, automotive, agricultural and industrial machinery, spare parts, financial services and leasing. Each business line operates under its own brand, with its own website and its own sales team.

## The challenge

A group with many business lines needs a consistent digital experience without losing the specialization of each one.

- **High inquiry volumes:** customers asking about models, prices, stock, spare parts or financing, at any hour.
- **Very different products:** someone looking for a used car isn't served the same way as someone who needs a forklift, a spare part or a lease.
- **Lost leads:** if the contact isn't recorded in the CRM, the sales rep never sees it.
- **Separate sales teams:** each unit needs to receive only its own opportunities, with complete information.

## The solution

Databot implemented an AI assistant for each business unit, with its own brand, knowledge and rules, on a single platform.

- **One assistant per business:** automotive (new and used), trucks, machinery, spare parts and leasing, each with its own catalog and tone.
- **Recommender connected to the website:** for used cars, the assistant checks the vehicles listed on the website and answers about the exact model the customer is looking for.
- **Lead capture integrated with Salesforce:** the assistant asks for the customer's details and creates the lead in Salesforce, assigned to the corresponding unit and branch.
- **Spare parts sales via chat:** spare parts inquiries that reach the assistant turn into direct sales.
- **24/7 service:** it responds in real time, including outside business hours.
- **Centralized management:** the group manages all its units from a single platform, with a master agreement and independent configuration for each business.

## Implementation

Tattersall started in late 2024 and has been adding business units on the same foundation.

- **October 2024:** Project kickoff with the first business units
- **January 2025:** Automotriz, FAW, Multimaq and Industrial join
- **September 2025:** Assistant active for used cars
- **October 2025:** Assistant active for FAW trucks
- **March 2026:** Assistant active for Leasing
- **August 2026:** New web widget and improved lead capture in Salesforce

## Results

Grupo Tattersall serves customers across 7 business units with AI, with a consistent experience and every sales opportunity recorded in Salesforce for its sales team.

- **7 business units** served from a single platform.
- **Full Salesforce integration** across marketing, sales and after-sales.
- **24/7 service** on the websites of all units.
- **Spare parts sold via chat.**